A booking and payments platform built for solo service providers — barbers, braiders, nail techs, MUAs, and lash artists across Ireland and the UK. One link. No commission. No chaos.
THE PROBLEM
Solo service providers were losing business to systems built for someone else.
Hairdressers, nail technicians, and personal trainers were relying on WhatsApp and phone calls to manage bookings. No-shows cost real money every week. Existing tools were built for large salons with teams and budgets, not independent operators.
Fresha and Square exist, but both have moved upmarket. Fresha's 2025 pricing shift toward commission-based models opened a clear gap, something purpose-built for the one-person beauty business in Ireland and the UK.
The problem wasn't a lack of booking tools. It was a lack of booking tools that understood what solo meant: no admin team, no IT budget, and needing everything to work from a phone.
£200+
Average monthly loss from no-shows
68%
UK beauty providers using DMs for bookings
3×
No-show reduction with upfront deposits
ARCHITECTURE
Two surfaces.
One coherent system.
Bukeen isn't one app, it's two distinct experiences sharing the same design system. Most booking tools optimise one side and compromise the other. We designed both from scratch with equal care.
The provider app
A native mobile experience for the person running the business. Designed around one question: what does a solo provider need to see when they wake up in the morning?
Schedule view — today's appointments at a glance
Booking confirmations with one tap
Client management and booking history
Service builder with custom deposit rules
Availability and cancellation policy settings
Payment dashboard — withdraw funds anytime post-service
Tap to Pay for in-person balance collection (iOS NFC)
Portfolio showcase and review management
The booking page
A shareable mobile-web page at name.bukeen.com. Clients book in three steps. No app download, no account required.
Provider profile with portfolio, reviews, and policies
Service selection with optional add-ons
Live time slot picker synced to provider availability
Deposit payment via Stripe — card, Apple Pay, Google Pay
Automated SMS reminders 48h and 24h before appointment
Cancellation policy shown and accepted at checkout
Reference image upload for style briefs
Confirmation email with booking summary
PRODUCT DEPTH
What we actually
shipped.
Beyond scheduling and deposit collection, the features that make Bukeen genuinely useful for the people it's built for.
Stripe deposits + Tap to Pay
Clients pay a deposit at booking via Stripe — card, Apple Pay, or Google Pay. The remaining balance is collected in person with Tap to Pay on iPhone. No card reader needed. Funds sit in the provider's wallet and withdraw after service completion.
Shareable booking page
Every provider gets a branded subdomain for their Instagram bio or anywhere online. Portfolio, live services, pricing, and real-time availability all in one link. Clients book in under 60 seconds. No account, no DM threads.
Booking policies — built in, shown upfront
Providers set their own cancellation and no-show rules. Terms are shown to clients during checkout and accepted before the deposit processes. No ambiguity, no awkward conversations.
Automated reminders — SMS and push
Clients get SMS reminders at 48h and 24h before their appointment. Providers get push notifications for new bookings, cancellations, and payments addressing the no-show problem that costs providers £200+ a month.
4AIMS
A design and development agency headquartered in Dublin, Ireland. Building digital products for ambitious teams worldwide.
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